In March of 2012 I ran a 99designs contest as a way of crowd sourcing a new design for the header image of Phogropathy. I’m not a designer by any stretch of the word and everything that I’ve ever tried to create has come out either too complex to make sense or too amateurish to be the face of a brand.
The idea for the old design was something that I came up with on a piece of scratch paper and tried to describe to the designers at 99designs. I’ve referred to it as “The Spiderweb” and it was created as a way of showcasing the fact that the name of this site is a rearrangement of the eleven letters that make up the word photography.
For a while now I’ve wanted to begin to transition Phogropathy to a minimal design style and the first thing on my list was to do something about the very chaotic and loud header image that has been the face of the site for the better part of its early growth.
So How’d I Create The New Design?
As I mentioned above I’m not a designer and I’ve never had much luck in the graphic design department, but last night I was hit with a bit of creative motivation and once again gave graphic design my best attempt.
While I’m sure there’s plenty that a professional level designer could do with this concept (and if anyone out there is looking to try I’d be happy to entertain submissions) this is by far the best design I’ve come up with on my own.
As for the original design there was one element that I really liked a lot and that was the font face that was used for Phogropathy so I kept that and trashed everything else. To create the reflection of photography I copied the original Phogropathy letters and rearranged them to spell out photography. I then reflected it from it’s original position and positioned it under Phogropathy as it’s reflection. The final touches were adding the gradient and fine tuning the colors and the new face of Phogropathy was born.
I think that this new design really keeps true to the original concept of connecting the two words with one another in a visual way, but does so in a more elegant and less chaotic way than the original.
I hope you like the new logo, but of course I’m definitely open to suggestions and feedback so please leave some comments below.
As always – Thank you for reading and I hope you’ve enjoyed your visit!